A major challenge dealers face with their customer communication programs is fragmented marketing. Fragmented marketing is the use of multiple vendors to communicate your dealership marketing and customer retention messages. Fragmentation is expensive and cumbersome; this costs your business unnecessary time and money. Too many vendors and meeting with sales people equal management headaches. Auto Point eliminates these challenges by managing all touch points across the entire ownership lifecycle.
Auto Point works with the dealer to analyze their current programs and retention needs, and then in partnership with the dealership designs a complete customer communication process that is unique to that dealership - from prospect to buyer to service to repeat purchase. You are no longer limited to marketing to only 12 months of your active database. Auto Point helps you market to 4 years of service and sales history PLUS we market to your customers for the lifetime of their vehicle ownership.
