AutoPoint Blog

Online sales have radically changed multiple, centuries-old industries. Publishing, textiles, even groceries have moved online—and many experts think automotive is not far behind.  ..

Customer experience is king. Good service has always been in important, but a comprehensive, effortless customer experience has become more vital than ever as the economy, communication methods, and technology have shifted—even in just the last few years. Most dealerships are actively investing in an improved customer experience, and if you’re not, you risk falling behind.  ..

When you think retention, you usually think about how to retain your existing customers. How to engage them and provide the best possible experience so they keep coming back, from sales, to service, and back again.  ..

We’ve spent the last few weeks talking about how to attract and retain millennial customers for sales and service. But what about staying connected when they don’t have immediate sales or service needs? After all, service intervals are longer than ever and your customers only have about six service interactions per year. Millennials tend to replace their vehicles around the 5 and 10 year marks, giving you even fewer sales interactions. ..

So you’ve sold a millennial customer a vehicle. They’ve driven off your lot, happy in their new car or truck. Now what? How do you convert that sales customer to a service customer and launch a lifelong customer relationship? ..

Last week on the blog, we talked about companies millennials love, challenging the notion that millennials have no brand loyalty. They do if you can provide the right experience. ..

If you read our blog last week, you already know millennials don’t always match the negative stereotypes perpetuated by the media. They are the largest, and most diverse generation in the United States today and they have a lot to offer your business if you can keep them as customers. ..

You hear their name all the time. They’re on the news, in the magazines, plastered all over the internet: millennials. The up-and-coming generation everyone is talking about. But how much of the hype should you actually believe? How is this generation really different? And most importantly, how do you connect with them and make them loyal to your business? ..