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AutoPoint Blog

21Sep
2016

How to Get Online Customers into Your Dealership

Posted by Hilary Biggart

Online sales have radically changed multiple, centuries-old industries. Publishing, textiles, even groceries have moved online—and many experts think automotive is not far behind.  ..


15Sep
2016

Are you anticipating your customers’ sales needs?

Posted by Hilary Biggart

Customer experience is king. Good service has always been in important, but a comprehensive, effortless customer experience has become more vital than ever as the economy, communication methods, and technology have shifted—even in just the last few years. Most dealerships are actively investing in an improved customer experience, and if you’re not, you risk falling behind.  ..


07Sep
2016

Make new customers part of your retention strategy.

Posted by Hilary Biggart

When you think retention, you usually think about how to retain your existing customers. How to engage them and provide the best possible experience so they keep coming back, from sales, to service, and back again.  ..


31Aug
2016

Staying Connected to Millennial Customers

Posted by Hilary Biggart

We’ve spent the last few weeks talking about how to attract and retain millennial customers for sales and service. But what about staying connected when they don’t have immediate sales or service needs? After all, service intervals are longer than ever and your customers only have about six service interactions per year. Millennials tend to replace their vehicles around the 5 and 10 year marks, giving you even fewer sales interactions. ..


24Aug
2016

Hacking the Millennial Service Experience

Posted by Hilary Biggart

So you’ve sold a millennial customer a vehicle. They’ve driven off your lot, happy in their new car or truck. Now what? How do you convert that sales customer to a service customer and launch a lifelong customer relationship? ..


18Aug
2016

Hacking the Millennial Sales Experience

Posted by Hilary Biggart

Last week on the blog, we talked about companies millennials love, challenging the notion that millennials have no brand loyalty. They do if you can provide the right experience. ..


10Aug
2016

Millennials love these five companies.

Posted by Hilary Biggart

If you read our blog last week, you already know millennials don’t always match the negative stereotypes perpetuated by the media. They are the largest, and most diverse generation in the United States today and they have a lot to offer your business if you can keep them as customers. ..


03Aug
2016

The Truth About Millennials

Posted by Hilary Biggart

You hear their name all the time. They’re on the news, in the magazines, plastered all over the internet: millennials. The up-and-coming generation everyone is talking about. But how much of the hype should you actually believe? How is this generation really different? And most importantly, how do you connect with them and make them loyal to your business? ..


27Jul
2016

Marketing that’s more than a message.

Posted by Hilary Biggart

This is the final installment in our weekly series on uncommon tech innovations and implementations across all industries. We hope you've enjoyed getting an inside look at how other companies have changed their brands, their sales, and their retention through digital and mobile tech. 

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19Jul
2016

Get the popcorn ready.

Posted by Hilary Biggart

This is an installment in a weekly series on uncommon tech innovations and implementations across all industries. Get an inside look at how other companies have changed their brands, their sales, and their retention through digital and mobile tech.  ..


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