In our last blog, we talked about the importance of technology on the service drive. Your customers expect hyper-personalized attention from their service providers, and that means VIP-level treatment on the drive. Disregard technology and you risk missing out on huge benefits like higher retention rates, increased revenue, and shorter service intervals. Plus, your competition isn’t going to wait for you to catch up.
So what technology tools do you need to deliver an exceptional service experience on the drive? Well, we did a whole webinar on just that today. But in case you missed it, we’ll give you the basics here.
A Tablet-based Service System
The world has been going mobile for a while. (Mobile internet users surpassed desktop users in 2014. And we already know customers prefer a technology-driven experience in the dealership.) Tablets give you a larger screen advantage over smartphones, and offer your service advisors an easy way to keep assistive technology literally by their side.
Don’t settle for “hello.” If your service advisors can recognize every customer and greet them by name, you’ve already personalized their service experience and you’ve only just begun. Your greeting sets the stage for a curated service drive experience, with seamless, easy decisions presented to your customers in the most accessible way possible—a mobile tablet screen.
VIN-Specific Service Histories
Your customers’ names aren’t the only things your service advisors will know instantly. A tablet-based service drive system gives your advisors easy access to VIN-specific vehicle service histories. They immediately know what’s been done to the vehicle and what it needs next without having to ask.
A huge benefit of a tablet-based system is mobility. So why tie your write-ups to a desk? Your service advisors can use tablets to complete write-ups on the drive, or anywhere else they go. The system will also send a confirmation to the customer on the spot. Your service advisors work more efficiently and everyone stays in the loop.
Easy Access to Recall Info
Customers don’t always know about applicable recalls or service campaigns. A simple VIN-based search allows your service advisors to keep your customers informed about any open recalls, as well as view any existing prepaid maintenance plans, which generates additional opportunities for customer engagement and services.
Don’t wait for the bay to begin the inspection process. Kick off the inspection on the drive with an easy walk-around inspection based on the same tablet your advisors use for the rest of the write-up process. Check tires and take photos of existing dings, dents, or scratches, and get customer approval for services before they set foot in your shop.
Exceptional success on the service drive lives or dies based on the technology tools you use. Get the essentials in place through a single, integrative, mobile-driven platform and don’t just keep up with the competition—get ahead of the game.
For more information on the tools you need for success, view our Automotive News webinar here.