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AutoPoint Blog

01Nov
2013

A Picture’s Worth a Thousand Words

Posted by Manuel Soto

When dealerships first started publishing web pages, I remember that many felt that it was not very important. However, as many other dealers were doing it, they felt that they needed to as well. At first they were static, very basic websites, with very little information. Along came the ability to dynamically add inventory updated in real-time. At this point, most dealers that had their inventory listed with stock photos and descriptions. As the internet kept generating more business, dealerships recognized the value of listing their vehicles with actual pictures of the vehicles and custom comments. They started either taking the pictures themselves or hiring a service to do it. ..


04Oct
2013

Why Are We Rewarding Non-Accountability?

Posted by Manuel Soto

In my sessions at conferences, I discuss the importance of measuring and holding employees accountable. Doing this consistently allows you to identify your top performers, check for consistency across areas of responsibility and identify employees and/or processes that may need improvement. ..


27Sep
2013

Employee Loyalty: Is There a Silver Bullet?

Posted by Manuel Soto

When was the last time you heard of someone who had worked his or her entire live for a single company? Chances are these instances involved members of an older generation, specifically people born in the earlier part of the century. So why has something that used to be fairly common in the past suddenly become far less common? ..


20Sep
2013

Why Apple Isn’t Magic

Posted by Manuel Soto

As I’m sure you’ve heard, Apple will start selling their new iPhones tomorrow. The buzz leading up to the announcement was typical with speculation running wild, leaked photos and chatter just about everywhere. After the announcement however, the buzz shifted away from excitement towards disappointment. People got so excited in the pre-announcement frenzy that they felt let down and many articles that followed criticized Apple for not being innovative enough and advised consumers to keep their iPhone 5. Even Wall Street reacted to this disappointment as it saw shares in Apple decrease by 5.4 percent after the announcement. ..


13Sep
2013

What’s Your ROR?

Posted by Manuel Soto

In almost every aspect of your dealership, you calculate ROI. Whether you’re looking at your ad spend, calculating labor costs or analyzing your digital marketing, the first, and last, thing you think about is ROI. How is my spending this money going to help me make more money? At times, we choose unwisely and discover that after the fact. Steps are then taken to rectify and adjust that money. However, ROI isn’t the only thing you should be considering. ..


06Sep
2013

Empowered Employees and Pizza: A Success Story

Posted by Manuel Soto

Creating a great customer experience in your business requires work. Not only does it require work, it also requires both buy-in and trust. In Gallup’s “2013 State of the American Workplace Report”, they found that a whopping 70% of employees are either not engaged or actively disengaged. Great customer experiences begin with leadership recognizing their value and how it increases customer retention and loyalty. It’s your employees that make this happen, however. As a member of the leadership team, you can believe in the importance of a great customer experience one hundred percent but if you don’t have employee buy-in, you’ll never achieve the experience customers demand. ..


30Aug
2013

Being Different Makes A Difference

Posted by Manuel Soto

Being different will get you more service business, according to a recent study published by Google. In a study titled “The Road to Winning Drivers: What Drivers Want In the Automotive Aftermarket Service,” Google shared some interesting insights into how service departments can win business. ..


16Aug
2013

The Perfect Storm

Posted by Manuel Soto

According to this article in last week’s Detroit Free Press, the average age of vehicles owned in the U.S. continues to be on the rise. With the average now being 11.4 years, it’s becoming more important than ever for dealerships to re-evaluate their service opportunities. ..


09Aug
2013

Four Lessons Shark Week Can Teach Us About Loyalty

Posted by Manuel Soto

As I’m sure you’re aware, this week saw the annual return of Shark Week on the Discovery channel. In its 26th season, the summer-event has gained a cult-like following for the Discovery Channel. According to the Today show, this single week of programming has a 40% higher average than their entire primetime average. Each new show release sees approximately 21 million viewers. Viewers contribute 2.6 million tweets a week and 17.5 million Facebook posts. The “event” has it’s own Facebook page with over 809,000 fans. On June 23, the Discovery channel released its promo “Snuffy the Seal” on YouTube, which, as of August 5 has over 1.7 million views. ..


02Aug
2013

How Microsoft Almost Gave Its Business To Google

Posted by Manuel Soto

Frequently, I write about how dealerships (or any company for that matter) need to have efficient, reliable communication tools in place so that all departments can access information at a glance. Quite ironically, one of the largest tech companies in the world, Microsoft, just proved that best practice as completely true. ..


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