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AutoPoint Blog

25Jul
2013

How Being Delusional Can Make You More Productive

Posted by Manuel Soto

I came across an article recently on LinkedIn by A.J. Jacobs, editor of Esquire magazine, in which he discussed using self-delusion as a tool to becoming more productive. He’s a published author as well and he discussed how some days he would have feelings of despair that a “project was too big, too unwieldy.” His solution was self-deception. It’s not a new idea but one that some of us use regularly perhaps without even realizing it. ..


19Jul
2013

How MySpace Started Its Rebirth by Alienating Its Most Loyal Customers

Posted by Manuel Soto

MySpace was, in many people’s opinion, the social network to be on for many years. In fact, in 2006, MySpace surpassed Google as the most visited website in the United States. The decline of MySpace began in 2008 as Facebook rose in popularity and became the newest social network of preference for many. MySpace’s user base has since declined from a peak user base of 125 million to its present day membership (as of June 2013) of 25 million. In 2011, a group which included singer Justin Timberlake, purchased MySpace and they vowed to revive the network. ..


12Jul
2013

Apple’s Customer Loyalty Strategy and How You Can Adopt It

Posted by Manuel Soto

I came across an interesting article in Forbes the other day that examined why Apple has such loyal customers and how they plan to increase that loyalty. The article discussed how some of Apple’s products are inferior technology-wise to their competitors yet they even have higher customer satisfaction levels in Korea than Korea’s own tech giant, Samsung. ..


05Jul
2013

Sometimes Listening Means Being Able to Laugh At Yourself

Posted by Manuel Soto

Tales are told almost everyday of some traveler or another experiencing a travel nightmare. Everyone that travels has an airline that they love to hate. I don’t know that it would be possible for all airlines to make each unhappy passenger happy, even if they tried. ..


29Jun
2013

The Transformation of Customer Service

Posted by Manuel Soto

Our philosophy at MPi centers on using technology to increase efficiency and generate more revenue for the dealership, while ensuring a better customer experience and an increase in customer retention. However, sometimes it’s the small things that contribute to this effort. ..


26Jun
2013

Disney Rules That Can Make Your Service Magical

Posted by Manuel Soto

Disney is beloved the world over and is recognized as a premiere family destination place. Whether you’re talking about the parks in Orlando, or California, people pay premium prices to be able to enjoy a little of the magic. But what makes Disney any different than the other amusement parks in the world? Many would say it’s Disney’s philosophy and training. ..


14Jun
2013

How Big Data Can Transform Your Customer Service Experience

Posted by Manuel Soto

An acquaintance of mine shared an experience with me that got me thinking. He traveled frequently and was a member of a particular hotel chain’s loyalty program. One particular stay at one of the chain’s locations was, in his opinion, beneath the quality that he had come to expect from the chain. There were multiple issues with the room – some involving cleanliness and even security. He had just driven 10 hours that day so he kept his mouth shut, ate and went to sleep. The next morning, after checkout, he decided to tweet about this experience in an effort to vent a little. He didn’t run around the Internet leaving negative reviews, just sent a single tweet. As he continued his drive towards his next destination, about an hour after that tweet was sent, he got a phone call. When he answered the phone, he was surprised to hear that the caller was the manager of the hotel he had stayed at the night before and tweeted about. Curious, he asked how they had managed to track him down. The manager explained that the corporate office saw the tweet, identified him, contacted the hotel and spoke to the manager. She then apologized for the sub-par experience he had and explained that she had reversed all charges for the room. ..


08Jun
2013

The Technology Invasion… Are You Ready?

Posted by Manuel Soto

Dealerships are typically slow to embrace technology. In some cases, it’s for budgetary reasons and for others it’s out of a lack of a sense of need. A recent article in WardsAuto.com reinforced the need for dealerships to streamline their processes. The article explains how as car manufacturing improves and service intervals grow, the only way for a dealership to increase or maintain its current service revenue is through the ability to service more vehicles. ..


31May
2013

The Zappos Approach to Customer Service

Posted by Manuel Soto

What is your biggest asset?  Is it your impressive floor plan, the lineup of new inventory you have on your lot or is it your employees, customers and service that matter most?  In an industry where a significant amount of emphasis is still placed on units sold, I challenge you to rethink your approach to business.  Customer service and brand management are your biggest assets and it is imperative that you dedicate attention there in order to be recognized as a great place to do business. ..


24May
2013

Creating Customer Loyalty through Consistency

Posted by Manuel Soto

Hotel chains across the country have long had problems with customer loyalty due to an  inconsistent customer experience. In researching the problem it was found that the prime reason for the disparity in customer experience was due to the growth of each major brand. Hotel chains were acquiring new properties and, in many cases, simply slapping their corporate branding on the building to attract customers. ..


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