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AutoPoint Blog

17May
2013

Is Your Service Department Your Red-Headed Stepchild?

Posted by Manuel Soto

There was a fascinating article in Automotive News which discussed a new trend that many dealers are adopting: placing their service departments at the front of their dealerships. ..


26Apr
2013

Dude, Where’s My Car?

Posted by Manuel Soto

Customer: “Is my car ready?”
Advisor: “Let me check…. I’m not showing that its ready yet, ma’am.”
Customer: “Do you know when it will be?”
Advisor: “I’ll have to check with the technicians. We’ll be sure to call you when it is, however. It should be done by the end of the day.” ..


19Apr
2013

Using Text Messages In Service Provides Instant ROI

Posted by Manuel Soto

In today’s world where everyone is going 120mph, people are more interested in convenience than ever before. Is it because time is so limited in our hectic schedules or is it because we’ve become accustomed to taking the shortest route possible to achieve the same end result?  For example, when cooking dinner, do you take the time to buy, cut and combine all the fresh ingredients to make a colorful, well-put-together salad, or do you grab the pre-packaged bag with all the ingredients provided; tearing it open and dumping the provided contents into a bowl to make that Caesar salad in 30 seconds flat?  My wife who helps keep our busy household of 5 to 7 (depending on who is home for dinner) running smoothly would say it’s an ingenious way to keep things moving forward without missing a beat. ..


12Apr
2013

Why Service Reviews Equal Revenue

Posted by Manuel Soto

Today’s world is full of review sites and social media- the epitome of information at your fingertips.  And because of this, reviews have become that much more important for customer retention and new client business. Search engines are becoming increasingly savvier by routinely displaying reviews (and review sites) very high in search results. Many dealerships are recognizing this and paying more attention to them, thus creating processes to encourage customers to share their experiences when buying a new vehicle.  This feedback is great and can help foster your next sale. ..


05Apr
2013

Why People Are Skeptical Of Great Customer Service and How to Use that To Your Advantage

Posted by Manuel Soto

In today’s world, there are many standout companies when it comes to customer service; Zappos and Nordstrom being a couple of examples. These companies focus on providing their customers with world-class service and, because of that, people are willing to pay more while maintaining fierce loyalty. Not only do these companies earn the loyalty of their customers through the service experience, they transform many of them into brand advocates. The reason their customers patronize them and recognize this level of customer service is that it is, unfortunately, not the norm in today’s world. ..


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