Traditional advertising mediums, such as billboards and commercials, are decreasing in popularity as more and more companies choose to do their marketing online. Even the big auto makers had a smaller presence at the Super Bowl this year, thanks to a trend toward advertising on platforms like social media instead. ..
As you might’ve heard, yesterday we announced a new solution called Targeted Display Advertising (TDA). We built TDA to revolutionize the way our customers use digital display advertising and the impact it has on their customers. ..
In our last blog, we talked about the importance of technology on the service drive. Your customers expect hyper-personalized attention from their service providers, and that means VIP-level treatment on the drive. Disregard technology and you risk missing out on huge benefits like higher retention rates, increased revenue, and shorter service intervals. Plus, your competition isn’t going to wait for you to catch up. ..
The service doesn’t usually include many services. Motorists arrive, your advisors check them in, and they wander over to the lounge to wait for their vehicles. Your service advisors greet motorists with a friendly, but neutral, hello. ..
The F&I process is already one of the slowest parts of the vehicle sales process. Going over the fine print of the deal with impatient motorists is bad enough without throwing in the bureaucratic tedium of dealing with multiple government agencies and DMV offices. ..
Auto dealerships are traditional places. While vehicles change and become more and more complex every year, the processes dealerships use to sell, service, and title those vehicles has remained much the same for decades. Paper inspection checklists, handwritten price quotes, and dot matrix printers dominate the dealership landscape. And so what? Your tried and true tools have always worked for you, right? ..
The automotive industry is not known for its cutting-edge practices. Manufacturers and dealerships are usually traditional, and follow the same basic processes they’ve had for decades. However, innovation and adaption are key to successful growth, and the auto industry in particular could use some disruption. ..