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AutoPoint Blog

16Feb
2016

Critical Steps for Effective Digital Marketing

Posted by Hilary Biggart

Traditional advertising mediums, such as billboards and commercials, are decreasing in popularity as more and more companies choose to do their marketing online. Even the big auto makers had a smaller presence at the Super Bowl this year, thanks to a trend toward advertising on platforms like social media instead.  ..


09Feb
2016

Meet Our New Solution: Targeted Display Advertising

Posted by Hilary Biggart

As you might’ve heard, yesterday we announced a new solution called Targeted Display Advertising (TDA). We built TDA to revolutionize the way our customers use digital display advertising and the impact it has on their customers.  ..


02Feb
2016

Innovative Service Drive Tools You Need to Know About

Posted by Hilary Biggart

In our last blog, we talked about the importance of technology on the service drive.  Your customers expect hyper-personalized attention from their service providers, and that means VIP-level treatment on the drive. Disregard technology and you risk missing out on huge benefits like higher retention rates, increased revenue, and shorter service intervals. Plus, your competition isn’t going to wait for you to catch up.  ..


26Jan
2016

You Need Better Technology on Your Service Drive

Posted by Hilary Biggart

The service doesn’t usually include many services. Motorists arrive, your advisors check them in, and they wander over to the lounge to wait for their vehicles. Your service advisors greet motorists with a friendly, but neutral, hello.  ..


07Jan
2016

You’re Wasting Time on Out-of-State Titling

Posted by Hilary Biggart

The F&I process is already one of the slowest parts of the vehicle sales process. Going over the fine print of the deal with impatient motorists is bad enough without throwing in the bureaucratic tedium of dealing with multiple government agencies and DMV offices.  ..


01Dec
2015

New Study Says Dealerships Do Better with Technology

Posted by Hilary Biggart

Auto dealerships are traditional places. While vehicles change and become more and more complex every year, the processes dealerships use to sell, service, and title those vehicles has remained much the same for decades. Paper inspection checklists, handwritten price quotes, and dot matrix printers dominate the dealership landscape. And so what? Your tried and true tools have always worked for you, right?  ..


18Sep
2015

Disrupting the Industry, the Future: Vroom

Posted by Manuel Soto

The State of the Industry ..


16Sep
2015

Disrupting the Industry, the Present: Tesla

Posted by Manuel Soto

cars ..


11Sep
2015

Disrupting the Industry, the Past: NUMMI

Posted by Manuel Soto

An Assembly Site in Trouble ..


08Sep
2015

The Auto Industry Disrupted

Posted by Manuel Soto

The automotive industry is not known for its cutting-edge practices. Manufacturers and dealerships are usually traditional, and follow the same basic processes they’ve had for decades. However, innovation and adaption are key to successful growth, and the auto industry in particular could use some disruption.  ..


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