The service doesn’t usually include many services. Motorists arrive, your advisors check them in, and they wander over to the lounge to wait for their vehicles. Your service advisors greet motorists with a friendly, but neutral, hello.
But motorists expect more than basic attention from their auto service providers. You’ve probably already noticed that your customers spend more time on their phones than they do talking to you. Maybe you’ve even heard statistics from new studies, like the one J.D. Power did, that found auto customers trust information from tablets more than from the humans who work at the dealership.
So why settle for a neutral service drive? Why settle for generic, when a curated, customized experience would create infinitely better customer relationships, with obvious benefits like more RO’s, more frequent visits, and fewer declined service recommendations?
Maybe the transformation sounds difficult. But with technology on your side, your processes will actually become easier. The kind of mobile, tablet-based technology you can implement on your service drive to deliver things like VIP-level motorist greetings and concierge-style service menus and recommendations anticipates your needs as well as your customers’.
You want to recapture declined service recommendations? You want to stay on top of profitable maintenance points, like oil changes, tires, and brakes? Then service drive technology is about to be your best friend.
Technology, particularly mobile technology, is already enhancing every other area of your customers’ lives. Don’t let that stop at your service drive. Curate a unique, exceptional motorist experience, using technology that actually improves your operations, and you’ll be way ahead of the game.Want to find out more about the essential tools you need for success on your service drive? Sign up for our February 2nd webinar here.