Client Tips

Meet Roger Smith – Service Dynamics – Part 1

Posted by Manuel Soto Saturday, March 07, 2015

With a father who owned a car dealership, Roger Smith began life in and around the car business. After attending college, Roger went to work in his family’s business and then moved on and began his retail automotive career in a large dealer group’s service department. His career progressed until he became the fixed ops director for the group. The dealer group contained 7 dealerships with 15 franchises and brought in over $50 million in parts and labor sales per year. In his position as a fixed operations director, he tackled many projects in effort to make his service departments more efficient, profitable and to provide for a better customer experience.

In 2006, he had an idea and Service Dynamics was born. He wanted to develop software that could assist the dealer group’s service departments achieve his vision. After the dealer chose not to participate in the software development, Roger decided that his ideas could make a huge difference in service departments across the country – and decided to develop it on his own – all while continuing in his position as a fixed ops director for the group. Despite the difficulty of continuing in his position as the fixed operations director for the group, while also developing software, Roger saw his dream come to reality. There was also a distinct advantage since he had a built-in user base as he installed his software into the dealerships within his charge. As these users reported their experience, suggested additional features and helped him identify areas of concern, Roger was able to make those additions and fix issues in real-time while his software was operating in multiple dealerships. This powerful dynamic allowed Roger to conduct what would become a five-year refining period for Service Dynamic’s powerful suite of solutions.

Service Dynamics has since grown to see many dealerships adopt its technologies. And now, in partnership with AutoPoint, is positioned to go to the next level. The addition of ShopWatch and AutoArrival to the AutoPoint suite of products is only the beginning, as AutoPoint and Service Dynamics work hand-in-hand towards a vision of seamless integration between the products. In addition, Roger’s innovative and creative solutions promise future valuable developments for AutoPoint customers.


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