How well do you know your customers and whether you are marketing effectively to them? Auto Point's business foundation is built on years of experience extracting and mining data from multiple DMS systems. Beginning with your sales and service data, Auto Point creates a robust database that contains your customers complete contact details, sales information and vehicle information. We then augment your data with driving patterns, additional email addresses, NCOA, CASS certification, response rates and return on investment, all designed to provide you the ultimate customer retention database. Auto Point then extracts sales and service updates daily, so your customer database is always up to date.