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Journey Aftermarket

Hold onto your aftermarket customers.

 

From the minds that redefined customer retention marketing comes a revolutionary aftermarket strategy. We designed and built Journey Aftermarket to keep aftermarket shops and their customers in sync every step of the journey.

We continually deliver relevant messages at the exact times your customers need them. Journey Aftermarket gives you everything that works for dealers—but in an aftermarket package.

Core Journey

 

Driving service visits and deepening the customer relationship, this fully engaged customer-lifecycle retention program focuses on hooking your customers early on in the lifecycle to ensure they keep coming back.

As your shop’s retention rate climbs with each additional visit, Core Journey drives the first visit to the second visit conversion. With this program, you can utilize a comprehensive communication plan with email, direct mail, mobile app, and text messaging capability.

Journey Aftermarket gets your customers the messages they need, when they need them most.

The Journey:
  • Increases touch points early in the vehicle lifecycle
  • Focuses on converting vehicles and acquiring additional vehicles in the household
  • Addresses additional touch points to reduce time between service visits
  • Targets offers and content based on purchase category (tires/service/tires and service)
Through Journey Aftermarket, service providers can:
  • See increased conversion rates
  • See increased lifetime value by shifting the mix of customers to tire and service, as the lifetime value of a tire-and-service customer is three times that of a service-only customer
  • Leverage these same communications to improve retention and expand channel reach

Service Connect Mobile App

Through Service Connect, Journey Aftermarket offers convenient appointment scheduling and automated offer deliver. We send your customers the right messages at the right times for maximum impact.

With Service Connect, aftermarket shops can take advantage of all communication channels, including mobile and email.

Request A Demo

877.567.4349
Corporate Office
10808 S River Front Pkwy Suite 500
South Jordan, UT 84095
Marketing Service Titling
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