South Jordan, UT –— January 19, 2015 -- AutoPoint, (www.autopoint.com) a leading platform that drives improvement in auto dealer fixed operations, today announced the launch of the latest in auto dealer service department technology: OwnerCare. The user-friendly tool provides service customers with a digital report about the state of “health” of their vehicle, a precise service estimate and reasons why the work should be completed, all on their mobile device. The customer can simply click through the link to give their approval for any needed work. It all but eliminates phone tag, a huge pain point for auto dealers, and streamlines the whole service recommendation education and approval process for both the dealer and the customer, resulting in increased customer upsells and decreased declined recommendations.
According to Gary J. Schuler, Corporate Director-Fixed Operations for Dick Hannah Dealerships, one of the premier pilot locations, OwnerCare makes it fast and easy to do business with his service customers, “It’s on the cutting-edge of where technology is headed. Most customers communicate on an electronic device, be it their cell, tablet, or desktop computer. OwnerCare enables us to get through and get their approval almost immediately. It’s simple for the customer to view the recommendations and estimate, to get any needed explanations – view pictures, or whatever they need to be fully educated. It’s a fabulous system and saves an enormous amount of time for my service department. Our customers love it.”
The OwnerCare process starts with each vehicle receiving a very thorough multi-point inspection (MPI). The technician digitally completes the inspection form, noting very clearly each point that has passed, those points that are cautioned and those points that have failed. An estimate is then generated with precise data on the state of the vehicle, cost of all services and explanations about the importance of each recommended repair.
After reviewing the estimate, the service advisor then texts or emails a unique URL to the customer with their full OwnerCare report, which they can view at their convenience on any mobile device or computer. Customers that chose to wait can view the reports on tablets in the customer lounge, or view them on their own mobile device.
Once the customer clicks on the link, a color-correct stock image of their exact vehicle populates the screen, with repairs highlighted on different images of the vehicle on the following pages. The customer can then quickly review the report and click to approve their estimate, all within just 1-2 minutes. The customer can also review photos, videos and informative articles, to better educate themselves about the needed repairs.
“Our service advisors are thrilled that they no longer have to waste hours tracking down customers for approval of needed work,” said Rich Holland, AutoPoint Managing Director. “It is also producing a significant boost in revenue – we’ve seen recommendation close rates increased by 50 percent.”
OwnerCare will be unveiled at the 2015 NADA Convention and Exposition in San Francisco, CA, January 23-25 2015, at booth #2615S. To schedule a demo, or for more information, visit: www.autopoint.com/NADA2015, or call 888.503.8040.
For more information visit: http://www.autopoint.com/