Las Vegas, NV - MPi (www.mpiworldclass.com) , the pioneer and leader in vehicle inspection tools, service workflow expertise, and consulting for automotive dealership service centers, today announced that company Chairman and CEO Les Silver will be a featured speaker at the 11th Digital Dealer Conference and Exposition in Las Vegas, Nevada, October 5-7, 2011. Silver's presentation titled: "Digitally Inspect and Inform Vehicle Health to Owners" will be held On October 7th at 11:00am. Attendees will learn important steps that define how to increase service department profitability using digital technology.
"Recent advances in technology have greatly improved relationships between dealers and their service customers. Now any dealership can perform consistent specification-based vehicle inspections and quickly and easily inform owners of the current health of their vehicle," said Silver. "Service departments can tap into the power of mobile devices to efficiently and systematically perform multi-point inspections and the results can be turned into digital presentations which are provided to owners via email or posted on their own unique personalized microsite. This technology helps build customer trust, loyalty and retention, as it permits them to better understand recommended repairs, associated costs and makes it a much simpler process for them to authorize any needed work."
Attendees will learn the following best practice tips:
* How to enable mobile technology in the service department of the dealership
* How to use vehicle owner microsites to quickly and efficiently convey information to owners relevant to their vehicle
* How to develop and use a systematic digital communication strategy to successfully return owners with unperformed needed repairs to the shop
* How to use visual tools to understand service department performance and potential increases in service gross profit.