Las Vegas, NV - MPi (www.mpiworldclass.com) a leading provider of profitability tools for auto dealer service departments, announced today that BMW of North America will support the MPi World Class Inspection™ (WCI) system for BMW centers in the U.S. and has launched a special program subsidy for any BMW center electing to enroll with MPi-EDGE World Class Inspections™. While BMW center participation is voluntary, BMW is encouraging its dealers to meet with MPi and see if the program is a fit for their dealership.
Where the system is in use, BMW centers are performing a better inspection and doing a superior job of explaining needed repairs to the customer, realizing benefits that average between $100 and $125 in additional needed repairs per vehicle inspection, a substantial increase in profit for the service department.
Many BMW centers across the U.S. have been enjoying the benefits of the system for some time. According to Lisa Schomp, owner of Schomp BMW in Highland Ranch, CO, MPi's World Class Inspection program was a smart investment and has proven to be an asset to her dealership and customers. "MPi EDGE is a product we value as both beneficial to our customers and our business. We've seen a very marked increase in service department up-sells this past year and feel we're still discovering what this tool can do for us. We now see the service department as a great place for sales and growth opportunity. MPi EDGE is the perfect tool to tie our customers to us and build their loyalty and trust," stated Schomp.
Commenting on the new relationship, David Boyle, former President and COO of MPi said, "We are extremely proud to be recognized by BMW as a tool to help dealers improve service and parts operation. With current market conditions the key is to promote and sell all legitimately needed parts and service work to existing customers. Dealers using the World Class Inspection system uniformly see significant increases in recommendations per vehicle inspection; which translates to healthy increases in gross profit."
The WCI system has proven to significantly improve a dealership's service and parts operation as follows:
Business Growth: WCI increases the sale of legitimately needed service work by implementing a better executed vehicle inspection process
CSI and Customer Handling: WCI implements better customer communication tools that provide a detailed estimate of work needed and involve the customer at a high level in the decision making process
The WCI system focuses on the management of a "customer friendly" process which when performed correctly produces better results. MPi's complete and all inclusive vehicle inspection program includes its state of the art software solution, EDGE; customized customer friendly communication tools (Recommended Action Plan™ and Know Your Vehicle™ reports), detailed management reporting and analysis tools, ongoing consulting and training services, and process and performance metrics.