Press Release

REV It UP Nationwide Auto Dealer Technician Contest Attracts 6,000 Entrants; Finals are March 5 at Lexus of Henderson

Posted by Manuel Soto Thursday, February 17, 2011


MPi (www.mpiworldclass.com) a Las Vegas, NV based firm that provides profitability tools for auto dealer service departments, will be holding the final of "REV It UP", a nationwide contest for service technicians at MPi auto dealerships.  REV It Up is a series of four races designed to test technicians' skills and speed using MPi's state-of-the-art software system, EDGE, for their vehicle inspection process.  The competition has been extremely successful; 6,000 technicians entered from 320 auto dealerships across the nation. The final race is being held on Saturday, March 5, at 11:00 am, at the newly opened Lexus of Henderson, a state-of-the-art, LEED certified facility.

Changes in automotive technology over the past 10 years have profoundly changed the way auto dealers now have to work on cars.  The average technician skills today go far beyond the conventional image of the mechanic.  In fact, today there are more computers in a typical new car than there were in the first US lunar landing module. Modern vehicles are very sophisticated, computer-driven machines requiring technicians who can work with cutting-edge high-tech tools. Today, the auto mechanic is truly a technician, and a diagnostic computer is equally important as a wrench.  These skills can go unrecognized, which is part of the reason this contest was developed, to recognize the skills and hard work of these valuable technicians, we all need our cars well cared for.

One of the positive outcomes of this effort was to demonstrate that consistency with vehicle inspections is greatly important to both the auto dealership and the consumer.  It reinforces the consumer confidence that their vehicle is receiving the most complete analysis for both safety and longevity. In addition, it helps the service department management team evaluate their inspection processes and ensure that every vehicle is being inspected every time with the highest quality.

Five technician finalists will be tested in a live scenario, using their skills to diagnosis a purposely debilitated vehicle using the EDGE system. The national champ will walk away with an 8-lap Rookie Experience with Richard Petty Driving Experience, $5,000 in cash and an OTC Pegisys™ scan tool valued at $5,500.


Lexus of Henderson
7736 Eastgate Road
Henderson, NV 89011
(Nearest major cross streets are Gibson and Warm Springs)


Saturday, March 5, 11:00 am


Mayor Andy A. Hafen will kick off the event
Les Silver, Chairman & CEO of Mobile Productivity, Inc
David Boyle, President & COO of Mobile Productivity, Inc.


Technicians working to fix debilitated vehicles
Lexus of Henderson Service Department
High-end Service Bays
Crowd spectators


"The first observation that I would make is that the technicians were more receptive to the contest than I thought they would be. They are very focused on getting work in and out and something like this really takes them out of their comfort zone. Next, the inspection itself took longer than I expected, as they really seemed to put a lot of effort into a correct inspection. The average time spent (including entering the information into EDGE) was 17 minutes. There was more consistency in the inspection than I thought there would be. For example, only one person missed a left license plate bulb that didn't work. In the meeting that followed as we went over all the inspections to score, there was a lot of discussion in what constituted a red or yellow concern which seems to have provided us with a better inspection since the contest. Overall, I expect we realized the end result of which the contest was brought about for."

Scott Berner, Service Manager
Diers Ford Lincoln Mercury | Diers, Inc.
Fremont, NE


Susan Lovett
Phone: (800) 997-1674 x2010
Cell (day of event) (702) 521-9233


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