SOUTH JORDAN, Utah, Feb. 8, 2016 /PRNewswire/ -- AutoPoint, a Solera company, today announced the launch of Targeted Display Advertising (TDA), a breakthrough digital marketing solution that enables dealers, OEMs, and aftermarket providers to better reach customers with specific, targeted messages in the digital spaces their customers visit most.
TDA was designed to address a service interval that has increased by 4.2 days, an increase that costs dealers an average $85,650annually in service revenue. This solution enables dealers, aftermarket service providers, and OEMs to marry offline data--such as vehicle make and model, service history and purchase history--with online data to create a digital customer profile. Through this profile, TDA can decipher what their customers are searching for, create relevant ads for these customers, and place them where customers will actually notice them.
Through pilot testing within two major automotive brands over 90 days, TDA saw 30% increased service sales, drove incremental service revenue back to the dealer, maximized audience reach and ROI, garnered actionable intelligence about the most lucrative customers, and strengthened the customer-to-service provider relationship.
"It's no secret to automotive marketers that customers are more digital than ever. Outdated methods that rely on guesswork simply won't cut it anymore," said Rich Holland, Managing Director of AutoPoint. "Ninety-one percent of American adults have cell phones, over two-thirds of which are smartphones. Dealers must reach customers through these well-traveled digital channels with targeted, customer-specific advertisements that capture customer attention and engage their business."
TDA technology allows dealers to expand communications beyond traditional channels like mail and email, pinpointing customers who need service as well as those who will be most likely to respond to ads, and target these owner segments specifically with digital display advertising. Through the development process, AutoPoint found that using targeted display ads resulted in tremendous growth for dealers, and provided a needed boost to their service revenue and retention, helping decrease the service interval issue
TDA is the first program launched since AutoPoint, DMEautomotive, and TitleTec announced their common brand under the AutoPoint name.