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Publishing

Our Innovations, in Plain English

Driven by our science roots to share what we know, we strive to produce published works that bring color and life to our exciting solutions. Our publications provide the to-the-moment customer data and trends that move the automotive industry we love into a brighter tomorrow.


The Pocket Innovation

The Pocket Revolution 2nd Edition

Want to harness the power of mobile for the betterment of your bottom line? The Pocket Innovation has what you need, in the latest top-to-bottom guide for building a strong, comprehensive mobile marketing strategy that drives sales, retention, and loyalty!

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The Pocket Revolution

The Complete Guide to the Killer Mobile App

autopoint's eBook presents the first A - Z crash course in "mobile app-titude" that will give you the edge over the mobile-phobic competition.

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The BIG Picture Book of Mobile Marketing Strategy

Have you seen "The Big Picture?" We'll show you the way. Our eBook illustrates the importance of mobile adoption – a channel that has grown at twice the rate of the Internet – and provides auto dealers a colorful, easy-to-grasp guide to mobile marketing complete with specific, step-by-step actions that dealers can take today to get more out of mobile.

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Accelerator

May 2015: Service Excellence: the Formula for Top Performing Dealers

DMEa and its team of marketing strategists discover a new formula for financial success by evaluating the top performing dealers in the country.

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Accelerator

November 2014: Mobilizing the Millennial Buyer

Most automotive companies are missing out on a crucial marketing opportunity and need to move quickly to capture the new generation of car buyers. Millennials are changing the future of the car buying experience and DMEa has the insights to keep you from falling behind.

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Throttle

January 2016: Using Knowledge of the Tire Purchase Process to Drive Sales Strategy

Tire sales provide a large revenue opportunity for auto service providers, and everyone is vying for their share. The big challenge for auto service centers is to better position themselves to win the tire sale given that the typical tire purchase process is often lengthier than other auto services, with nearly 70% of consumers investing their own time to research tires.

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Throttle

July 2015: Using GRO to Measure Lifetime Value

Lifetime value is the amount of expected revenue a store or enterprise receives from a customer over the course of their business relationship. By focusing on lifetime value, stores will shift their focus from short-term performance gains to realizing the potential long-term financial benefits of building and maintaining relationships with their current customers. Automotive companies have much to benefit by shifting their focus to a longer term assessment of business health.

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Throttle

April 2015: Converting Customers to Synthetic Oil

Is the upsell to synthetic oil changes a boon or a bust for auto service centers? The average intervals between oil changes are increasing across all oil types, and, with each oil change, more customers are switching from conventional to synthetic oil. As drain intervals continue to lengthen, the transition to synthetic oil is typically cited as one of the primary causes of the increase. We investigated this theory to determine if the transition to synthetic oil really was to blame. Turns out, it’s not…most of the time.

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Throttle

March 2015: The Importance of Purchase to Service Conversion

Every dealer wants to drive more vehicle purchases from their customer base but they often focus more on attaining the customer’s next purchase, rather than getting those new vehicle owners back into the dealership for service. As a result, dealers often underinvest in service retention for new vehicle owners, consequently missing the opportunity for greater vehicles sales in the future. Through our research, autopoint found converting vehicle purchases into service customers is key to increasing vehicle repurchase rates and customer lifetime value.

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Redline

June 2015: Plug the Revenue Leak

DMEa performed an in-depth study to answer a crucial question: “How can dealers plug the revenue leak and maximize the value of their high value customers?” We found loyalty programs are an effective solution for dealers, but that they must pick a program that incorporates features most relevant to their customers if they want to succeed.

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Redline

February 2015: The Service Interval Revolution

With the rise of synthetic oils, vehicle oil monitoring system technology, and subsequent lengthened service intervals, automotive service centers are seeing vehicles less often each year. This potential loss in annual service dollars makes every routine service visit that much more important and valuable. Despite the substantial evolution in oils and technology, service centers have not adapted how they communicate to their customers to drive them in for that ever-so-valuable oil change.

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10808 S River Front Pkwy Suite 500
South Jordan, UT 84095
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