As the engine powering our omni-channel marketing programs, Red Rocket effortlessly manages terabytes of customer data as it applies complex business logic, proprietary predictive algorithms, and powerful creative produced by fusing art with science. All the while, it maintains total transparency through extraordinary campaign reporting –and backed by the most distinct, passionate and genius team of in-dealership and phone based professionals anywhere.
With the experience, tools and dedicated staff required to build and deploy predictive models for automotive marketing programs, our models have helped our clients identify the most productive customer segments and ultimately increase their return on investment.
STEP #1 Red Rocket gathers important information, like industry trends, consumer purchasing behaviors and behavioral trends, from your marketing programs.
Step #2 A trained team of data analysts review and analyze the data.
Step #3 AutoPoint's marketing specialists use this knowledge to recommend program enhancements that will improve your marketing response and customer retention.
Daily automotive and consumer record feeds, combined with our data management expertise and meticulous attention to detail, make the Red Rocket Platform your one source for sales and service marketing lists, reports and analytics.Short-term (response rate, spend per response).
Bringing superior marketing reports and analytics, we create excellence in reporting combined with transparency and ease of use that is unparalleled in the industry.
Your Marketing Planner calendar gives you valuable information on this month's campaigns, as well as suggestions for next month's campaigns - all with one-click access to our on-demand marketing tool, MarketNOW.
Our Power Maps give you a geographical view of your overall marketing results, best responding zip codes and how many units you have in operation per zip code. By instantly knowing where your customers are coming from we can take the guesswork out of analyzing your local market and use geography to more effectively target your marketing campaigns.