Targeted Digital Marketing (TDM) combines valuable offline customer service data—such as contact info, vehicle make and model, and service or purchase history—with precise online digital ad targeting.
Through TDM, you have the power to substantially expand your advertising impressions. Whereas a call or an email can only reach your customer through one medium, TDM lets you impact your customers across a multitude of channels.
TDM was developed to create scientifically targeted retention advertising, optimize your ad spend, and engage the business of customers (particularly those who might stray to your competitors). TDM, in combination with AutoPoint's Service Journey solution, divides your customers into segments based on their place in the vehicle ownership lifecycle. The solution knows exactly what your customers need to see, when they need to see it, and where they’ll be online. From there, TDM targets individual customers with customized communications through the digital channels they visit most.
Want to retain your most valuable customers’ loyalty throughout the entire vehicle lifecycle? TDM enables effective communication that will bring them back in the door, without wasting your marketing dollars.