Known Defectors

Capture In the Market and Known Defectors for Service!

Program Features

Maximize Service Revenue
Focus on In-Market Buyers & Customer Defectors
Leverage powerful data to solve dealer service absorption problems.

Ability to target customers who own your OEM’s vehicle make and who have been searching for service options.

Ability to target known defectors, your OEM vehicle owners who serviced at an aftermarket location in the last 6-12 months.

Reach potential customers when they are reactively searching for service, due to a need for their vehicle.

Comprehensive reporting available in AutoPoint’s Engage Marketing Platform. Correlate digital marketing campaign impressions to actual visits at your dealership.

Speak with an Expert

AutoPoint dealership and service center software transforms the vehicle ownership experience, bringing together every service necessary for providing unmatched automotive customer service. Our industry-leading tools empower dealerships and OEMs with a robust technology platform that demystifies sales and customer retention.

Our powerful software suite contains every tool dealerships and OEMs need to promote sales, launch effective digital and email marketing campaigns, provide maintenance support, supply proper documentation, and increase customer retention. Our comprehensive software solution supports you every step of the way so that you can ensure top-notch customer satisfaction.