Cutting-Edge
Dealership Marketing Software
Schedule a DemoOur Digital Solutions
Ensuring Vehicle Owners are Customers for Life
All AutoPoint communications are enabled by our highly automated dynamic media engine. Using this engine, you can completely customize your marketing messages, where every individual owner has their own vehicle ownership lifecycle.
DIGITAL MARKETING
Powered by AI, we take an omnichannel approach to optimizing your digital marketing campaigns, simplifying how potential car buyers and car owners engage across channels and offering the flexibility to shift marketing budgets based on what is driving research.
Build and promote your brand to connect buyers and repeat customers. Whether it’s for sales, service or brand campaigns – engage your customers in their preferred channel with relevant content and offers that are targeted and increases your ROI.
To reach vehicle owners effectively via digital display, we leverage intelligence and data to match owners’ personal device IDs to their online activity. We then deliver targeted communications optimized for both mobile and desktop environments, leveraging the most common ad sizes for effective placement and maximized ROI.
Effective keyword strategy is critical to reach the right customer. With AutoPoint’s pay-per-click (PPC) solution with Google Ads for Fixed Operations, dealerships have a tremendous opportunity to take back impression share and to get in front of existing and new customers with their Service offerings and specials when the customer is ready.
No two customers are exactly alike. Retargeting ads include unique marketing that reflects pricing, deals/specials, and photos to reflect their ownership path. Our platform easily enables users to leverage multiple digital and traditional channels tailored to customer preferences to optimize your ROI. The frequency of the ads, paired with more opportunities to reengage with your online dealership, leads to higher conversion rates.
AutoPoint’s On Demand platform solves your ad hoc communication needs and implements your marketing campaigns quickly across email, print, Facebook and display. Available 24/7, On Demand offers ready to go professional designs, customizable offers, and micro-targeting lists from customers and external data sources.
Marketing Solutions Suite
Online advertising, social media advertising (we do not do social media marketing – we run social media ads/paid social) and email marketing are now the most predominant—and profitable—customer engagement tools. AutoPoint’s cutting-edge omnichannel marketing solutions keep you ahead of your customers’ buying and servicing behaviors.
On Demand
Reach Your Marketing Goals with On Demand
STAND OUT IN THE INBOX AND THE MAILBOX
And on social media, plus the websites your customers visit. On Demand has the eye-catching, multi-channel marketing you're looking for.
NOTHING GETS THEIR ATTENTION LIKE A GREAT OFFER
And on social media, plus the websites your customers visit. On Demand has the eye-catching, multi-channel marketing you're looking for.
Journey NXT
Talk to Your Customers at the Right Time
TAKE SERVICE OFFERS TO THE NEXT LEVEL
With the implementation of Coupon 2.0, it's easy to specify the offer options you want to send out through Journey NXT. OEM-branded themes are available for use to ensure your Journey stays consistent in look and feel.
RETENTION MARKETING THAT RESONATES
The customer journey isn't always directly from point A to point B. Meet your customers wherever they are in the service cycle with targeted, omnichannel communications.
MORE CUSTOMIZATION THAN EVER
Journey NXT comes standard with OEM-specific imagery and copy, but you are never limited by our recommendations. Update headlines, copy, and images to further dealerize your marketing.
Live Customer Interaction Center
If you build it, they will come
Every phone call that comes into your dealership is an opportunity. The Customer Interaction Center is a full-service call management solution that ensures you never miss a call again. Our professional representatives are there to manage daily spikes, field customer questions, and set appointments when your staff isn’t available.
AutoPoint dealership and service center software transforms the vehicle ownership experience, bringing together every service necessary for providing unmatched automotive customer service. Our industry-leading tools empower dealerships and OEMs with a robust technology platform that demystifies sales and customer retention.
Our powerful software suite contains every tool dealerships and OEMs need to promote sales, launch effective digital and email marketing campaigns, provide maintenance support, supply proper documentation, and increase customer retention. Our comprehensive software solution supports you every step of the way so that you can ensure top-notch customer satisfaction.