By Solera AutoPoint
As the country transitions slowly and safely out of pandemic lockdown, we’re focusing on the path back to business-as-usual. With the emphasis on domestic car travel, many people are looking to bring vehicles in for (overdue) tune-ups and maintenance—meaning there’s a large opportunity for dealerships to drive that business their way. That’s why now, more than ever, dealerships need strategic, impactful marketing.
Journey NXT helps dealers send attention-grabbing communications that blend iconic OEM branding, already recognized and trusted by customers, with customizable areas for local-level images, messaging, and special offers. With omnichannel communications, dealers have the opportunity to connect with customers in the spaces they frequent most—building loyal relationships with uniquely personalized, highly-branded messaging.
What’s New?
- STANDARDIZED MAIL FORMAT
6×11” postcard breaks through the clutter of the mailbox - FULL CREATIVE REDESIGN
Clean, modern design for all communications - COMPLIANT FOR 33 OEMs
Compliant with OEM visual standards to maximize available co-op dollars - ENHANCED CUSTOMIZATION
A new level of personalization for the customer journey - COUPON 2.0 COMPATIBLE
Modular coupon system with OEM branded themes and dealer-customized offers
Want to know more? Take a closer look at the changes or contact us to see where the journey will take you.